Using Systems Engineering to Maximize Corporate Value by Measuring and Developing Intangible Assets

Systems Conversation with Joshua Jahani, Owner, Jahani and Associates

The narrow definition of intangible assets by regulators and investors causes innovative companies to be consistently undervalued. This undervaluation exacerbates the difficulty innovators have when aligning their competitive advantages such as: operational efficiencies, competitive business combinations, and cutting-edge technology with the business needs of a market. Systems engineering represents a powerful framework for solving this problem.

Joshua Jahani is a Cornell alum, NYU Lecturer, and owner of Jahani & Associates - an investment banking firm focused on identifying and developing an company's intangible assets to maximize its value. The firms Intangible Asset Methodology™ (IAM) is built on systems engineering principles to identify, develop, and monetize intangible assets across a variety of verticals.